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Business, Featured, Marketing »

[18 May 2009 | No Comment | ]
Aware Audiences Means Advertisers Must Get Back to Basics

We live in a hyper-connected world where information is accessible at any time and any place. And it’s spawning a whole generation of consumers that are more intelligent, more conscious and more aware than ever before. Consumers have surpassed traditional marketing attempts to influence their behavior, and are reshaping the landscape to fit personal values, goals and objectives.

Creative Strategy, Marketing »

[15 May 2009 | No Comment | ]
Information Overload: Managing the Swirling Winds

All around me are smaller cyclones spinning in every direction, whipping around information fast enough that I catch a glimpse, but no more…

Business, Featured, Social Networking »

[8 May 2009 | One Comment | ]
Stickiness Counts: Reaching the Simple & Profound Message

The constant struggle to reach the simple and profound message to reach your audience.