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Articles in the Social Networking Category

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[25 Jun 2009 | No Comment | ]
18.2 Million Reasons Brands Should Use Twitter

If your still on the fence about whether your brand should be on Twitter – it may be time to reconsider your social-marketing plan.   According to Nielson, Twitter reached 18.2 Million unique visitors last month.  That’s up an astounding 1,448% from last year.  Also up was the average time spent on the site – 175% more than the same time last year.
If these numbers don’t sway you, consider this – most users aren’t even on the website.  Instead a large majority of users utilize third party applications such as Tweetdeck …

Business, Headline, Marketing, Social Networking »

[24 Jun 2009 | No Comment | ]
Building Trust: Success Begins With Honest, Open Dialogues

The success of our new economy will largely rest on how well companies start honest, open dialogues with their consumers. Period.

No more wordy positioning briefs. No more boardroom marketing speak. No more talking at the consumer. No more conferences on whether social media and marketing matter (BTW, they do.). Success begins with honest open dialogues, and honest open dialogues begin when one person listens and the other gets a chance to speak. Today, it’s the consumer’s turn – and companies that want to thrive in this economy better start listening – or at the very least, start getting used to shutting up a little bit.

Business, Featured, Social Networking »

[8 May 2009 | One Comment | ]
Stickiness Counts: Reaching the Simple & Profound Message

The constant struggle to reach the simple and profound message to reach your audience.