The Creative MBA

Every Creative Director, graphic designer, web designer and agency rogue has suffered, at one point or another, from the stigma of being a “creative” person. Othat is to say, the expectation that our job is primarily to make things look pretty. Over time, I’ve discovered the secret to a successful partnership between creativity and corporate culture. Participate in establishing the marketing and sales objectives and then translate them into creative strategies that speak to the audience. That’s a lot more than picking colors and drag-and-drop layout.

Inside this blog, you’ll get access to my approach, thought process and examinations of business, corporate, and design culture and how they all fit together.

About the Author: Erick Straghalis

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I’m an engaged Creative Director for a marketing company outside of Boston, MA. A highly motivated and driven creative strategist, that combines a strong business acumen, unquenchable thirst for trend-setting technology, and a focused eye on creative and innovative design. I’m the founder of and head creative for BeantownGraphics – a web and print marketing company, and full time Creative Director for a marketing company in Boston, MA, and author of The Creative MBA.

I am an active musician, playing anything I can get my hands on including the guitar, drums and various other percussive instruments, as well as sing. I enjoy mountain and road biking along the Charles River, cooking and spending time with my family. I was married in June of 2008 to a wonderful and beautiful woman and live just outside of Cambridge, MA.