18.2 Million Reasons Brands Should Use Twitter
If your still on the fence about whether your brand should be on Twitter – it may be time to reconsider your social-marketing plan. According to Nielson, Twitter reached 18.2 Million unique visitors last month. That’s up an astounding 1,448% from last year. Also up was the average time spent on the site – 175% more than the same time last year.
If these numbers don’t sway you, consider this – most users aren’t even on the website. Instead a large majority of users utilize third party applications such as Tweetdeck and Twitzap to follow, track and post their tweets. And many more are utilizing their hand-held devices to post and read tweets, meaning that the numbers Nielson posted are likely to be lower than the actual eyeballs that land on the site.
There’s a lot of buzz around Twitters fast growth, and even faster expansion around the social media space – it makes sense that brands will want to rally around it and get in on the ground floor. Even if it’s the CEO tweeting about a company picnic or the marketing team touting a secret pre-release of a new product launch, making your presence known on the web is clearly worth the effort. Afterall – up until now at least – Twitter is free, and hasn’t shown signs of making any moves to charge for it’s service.
Free access to 18.2 million visitors a month? You’d be crazy not to.
Leave your response!