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i'm erick.

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About Erick A. Straghalis

An intuitor and a strategist, I am a curious thinker, able to grasp complex theories and apply them to problem solving and long-term strategies. I am extremely motivated, adaptive, disciplined and constantly on the lookout for things to learn and practical ways to leverage that knowledge on the job.

I have over a 10-year track record leading highly effective and tactical teams, delivering impactful solutions with a focus on consumer design strategy for print, mobile, email and transactional sites. I am known as the “Ideas Guy” – translating creative, research and analytics into solutions that engage and command attention. Roles I’ve played include copywriter, front-end developer, client advocate and product manager. I’m not afraid to roll up my sleeves and get my hands dirty! Along the way, I've created stronger client relationships, improved government interaction for millions of citizens, built social communities and powerful consumer engagement.

I'm an avid photographer, with work published in a book titled Wedded Perfection: Two Centuries of Wedding Gowns as well as the cover and several articles in the WORD magazine, a national publication. Having lived in Central America as a teenager, I speak Spanish fluently, and love to travel. I have climbed to the top of ancient Mayan pyramids (where the end of Star Wars was filmed), driven a taxi through the jungles of Belize (barely escaping the Guatemalan border crossing), developed and lead spring break trips to work at orphanages, and backpacked through Greece and Turkey on my honeymoon.

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Work

I believe it's important to approach problems from many different angles – thinking like a marketer, consumer, anthropoligist and technologist. This delivers solutions that are creative, innovative, and provide a valuable perspective - embracing the unknown and challenging the norm.

I help brands develop customer centric solutions and solve complex challenges through creative leadership, strong client relationships, and deep understandings of consumer perception and interaction. Over the past thirteen years, I've had comprehensive experience in print, digital strategy, social media and television broadcasting and have spent the past ten years helping major brands like Target, Best Buy, Lowe's, Verizon, Pottery Barn, Comcast, AT&T, and Budget develop brand and marketing strategies to unique challenges.

Key Contributions

  • Identified an opportunity to pitch an innovative store-within-a-store retail concept for Lowe’s. Managed project milestones, directed teams in vision, lead strategy and design, and sold into leadership at Imagitas and Lowes
  • Optimized client brand campaigns utilizing research and analytics to increase response rates for clients like Verizon by 400% and similarly improving response for brands like Lowe’s, Best Buy, Comcast and AT&T.
  • Developed and coded a mobile couponing product and collaborated with marketing, Account and IT teams to ensure business objectives, consumer and client expectations were consistently met
  • Collaborated to develop and launch several new businesses, including AARP Member Savings program with $5.5MM in launch year revenue

Marketing and Brand Strategy I help clients understand, protect and expand customer relationships and consumer engagement – leveraging creativity, research and analytics to solve unique brand challenges. I'm intuitive, strategic, curious, empathetic, and have a passion for technology and design.
Meyers-Briggs: INTJ